MASSEY POWELL

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We work with senior leaders to identify needs, assess resources, evaluate internal information, and explore opportunities for strategic stakeholder engagements.

Consulting

There are three reasons why organizations use stakeholder engagement:

  1. There is a need for stakeholder inputs on strategy, direction, threats or opportunities.
  2. The external environment is shifting in unanticipated ways and an organization needs a clearer sense of its impact.
  3. There is a political opportunity or threat on the horizon that requires a strategic response.

Engagement strategies help clients build consensus around policies and decisions, effectively manage power relationships, and productively focus the influence and energy of stakeholders.  The results are increased efficiency in implementing strategy and more effective issues management.

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SERVICES

  1. Management Consulting: Strategies to better align and use resources to successfully engage key stakeholder to advance the policies and goals of your organization.
  2. Messaging: Develop effective narratives to educate, persuade, and motivate core constituencies to act in your best interests and effectively position your organization for success both internally and externally.
  3. Issues Management: Use engagement strategies to identify and solve problems that stand in the way of successfully attaining your goals and working with public affairs, public relations and lobbyists to address problems that are hindering effective community outreach and building political support behind your issues.
  4. Communications: Create, package and deliver strategic information using a variety of formats to focus, align and connect those who matter most with your organization's goals.
  5. Strategic Planning: Creating clear paths on which to implement strategy by facilitating inclusive discussions on what is possible to achieve and identifying what stands in the way of attaining it.
  6. Outreach: Programs to directly engage external stakeholders to build financial and political support among benefactors, community organizations, thought and opinion leaders, and elected officials by starting and maintaining meaningful and productive conversations and interactions.
  7. Training: Employ a variety of proven educational techniques to engage stakeholders in order to challenge conventional thinking, discover new approaches, promote meaningful interactions and present new information.
  8. Research: Use external information to validate approaches and inform decision making including polling, academic studies and government reports that augment and support an organization's internal knowledge capital.