Organizations that retain us will have more focused thinking and organized information to manage issues and crises. This will empower them shape opinion, develop leadership, build support, influence policy, and deliver calls to action to employees, stakeholders, customers, influencers, policy makers, elected officials and regulators.

	Internally Strategy Development Operational Alignment Tactical agility  Organizationally Defined leadership Accurate issue framing Control of the narrative Externally Thought leadership Engagement of influencers Expanded political support