Organizations that retain us will have more focused thinking and organized information to manage issues and crises. This will help to shape opinion, empower leadership, build support, influence policy, and deliver calls to action to employees, stakeholders, customers, influencers, policy makers, elected officials and regulators.

	Internal Plan of Action Improved focus and alignment Strategically focused content Coordinated stakeholder responses  Organizational Risk assessment Resource alignment Designated responsibilities Stress tested plan of action External Community engagement Thought leadership Advocacy and coalitions Political support