Strategic communications programs are built on content strategies to deliver information, advance strategy, challenge existing thinking, shape opinion, establish leadership, build support and deliver calls to action. Internally an organization is better aligned. Externally, our clients are better prepared to influence and shape the community response and political environment.

	Internal Focus and alignment Framed issues Formatted information Coordinated response  Organizational Comprehensive strategy Resource alignment Multilevel buy-in Goals linked to strategy External Community engagement Thought leadership Advocacy and coalitions Political support