Narratives advance strategy, focus thinking, shape opinion, establish leadership, build support and deliver calls to action. Internally an organization is better aligned. Externally, it is positioned to influence and shape community responses and politically to influence policy.
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Internal
- Issues narratives
- Improved focus and alignment
- Strategically focused content
- Coordinated stakeholder responses
Organizational
- Comprehensive strategy
- Resource alignment
- Multilevel buy-in
- Goals linked to strategy
External
- Community engagement
- Thought leadership
- Advocacy and coalitions
- Political support
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